Our Mission
We are dedicated to make consuming and acting on Analytics as easy as possible.
We are user-obsessed-analytics+design-nerds who hate unnecessary cognitive load.
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We are an independent, 100% remote, offering coverage in 12 time zones, to meet your global organization needs.
We are registered in Chicago.
Our Story
Business have evolved and competed heavily on Data Analytics in last 2 decades. There have been tremendous improvements in tech capabilities, data management, cloud platforms, these have then made NLP, Computer Vision and other AI /ML algorithms available to all industries.
However the intrinsic complexity of these Data Products have exponentially increased. It is now at a point where its causing unnecessary cognitive load for end users/consumers.
Having witness to first hand enterprise-wide decline in usage and adoption of new data products, forced us to look for better methods of NPD in Data Analytics space. A group of us started experimenting using a design-first approach to build solutions, we started realizing benefits. Among the biggest were - user delight, intent clarity for build teams and overall agility in way teams operate. We saw change in users mindset on Data products from "perceived tedious" to "intrigued discovery".
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We are now dedicated to help organizations like yours realize these benefits not by teaching design theory but by doing it together with you.
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We are addicted to 3rd wave coffee, Bonobo music and creating design-first inspirations within a growing community.
We are a small team of 15 designers who come from different industry verticals. Average design work experience is 18+ years.
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We can help design a future that you and your audience love.
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We bring Clarity for your internal and external stakeholders.
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We free up your Data Science and Engineering teams.
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We can reduce your Dev costs and time to market.
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We Design for intent.
